ProduktneuheitenOctober 14, 2026
The Buyer Portal customized: Built to match the look & feel of your brand
Customized payment solutions create a seamless checkout process and measurably increase your conversion rate.
Clara Porath
Content & Communications Manager
Just like our other payment and checkout solutions, the Buyer Portal is 100% customized. Read on to discover what that means for your shop and the benefits it unlocks.
By the way: This is the fifth part of our new Buyer Portal series. If you’re here for the first time, we recommend starting with Part 1.
Tailored to your brand
Imagine shopping at an online store. The checkout process is simple, secure, and seamless throughout. Even when you open the link to a Buyer Portal, every touchpoint feels like the store itself.
This smooth, integrated experience is what defines modern checkout processes. And thanks to white-label technology, it can be implemented today with minimal effort.
For the Buyer Portal, this means:
The entire user interface – colors, fonts, logos, and tone – is tailored to match your store’s look and feel. While shoppers interact with Ratepay’s technology, they experience it as a seamless part of your store.
Even in terms of content, there is no indication that the Buyer Portal is a third-party solution. Why? Because shoppers see only the information you would expect from the store.
In short: With the Buyer Portal, you can design the interface as if it were your own, internally developed web app.
Want to see our solutions in your shop’s look and feel?
With our checkout simulator, you can personalize your checkout in three easy steps.
Why white-label payment solutions are key
White-label payment methods enable merchants to process payments entirely under their own brand. Behind the scenes, however, the technical infrastructure and processes are provided by an invisible third-party provider.
Meaning: From checkout to payment (in our case, via the Ratepay Buyer Portal), shoppers feel like everything is taking place between them and the store. Even though the payment service provider processes the transaction in the background – and assumes the entire payment default risk.
Recommended reading: E-wallets vs. Buyer Portal: The hidden risks for customer loyalty
For merchants, the white-label approach offers tangible strategic advantages:
1. Strengthen your brand:
White-label payment methods boost your brand and reinforce shoppers’ trust in your store.
2. Enhanced shopper experience:
The entire payment process appears to be exclusively handled by the merchant. This creates a seamless shopping experience.
3. Customized:
White label solutions integrate smoothly into your brand and can be adapted both technically and functionally.
4. Improved customer loyalty:
White-label providers don't engage in up- or cross-selling and don't advertise competitors or their own financial products.
5. Higher conversion rates, larger orders, and fewer dropouts:
Reports from Stripe, Adyen, and Baymard show that the white-label approach leads to better checkout performance.
Want to learn more about the benefits of customized, white-label solutions? Check out our article “Payment by invoice for online shops: why white label is the best choice“.
Want to experience the Buyer Portal in action?
Book a demo with our experts and explore all the features firsthand.
