Make payments fly. Eurowings.

Eurowings is the Lufthansa Group’s low-cost airline and thereby it is part of the world’s largest aviation corporation. With a current fleet of 205 airplanes, the airline specializes in cost-effective direct flights within Europe. Eurowings supports 14 locations in Germany and other European countries, and is the market leader at six airports.

Challenge

Open invoice is the preferred method of payment in Germany. Nonetheless, airlines seldom offer it as an option in their portfolios. Eurowings, a German airline company formerly known under its subsidiary name Germanwings, wanted to change that and asked us to customize this traditional German method of payment for them. The task certainly wasn’t commonplace. Among other things for instance, airlines have to cover various sales tax rates. Additional challenges are individual deadlines, the necessary synchronization of posting statuses, rebookings that cause shopping cart increases, posting of gift certificates and B2B-specific issues, such as employees not being registered under their company’s address. The goal was to go live on time for when the warm water vacation bookings start.

Solution

We solved the issue of different tax rates by creating two blocks: one for the flight price and one for taxes. We developed a technical interface between our IT-system and Eurowings IT-system to facilitate the necessary booking data transparency during factoring. In order that all invoices could be settled before the flight date we created a system with dynamic payment deadlines. In addition, we converted our fully-automatic reporting with our own connection in such a way that we are able to make it available in Eurowings standard EPA files.

For the rest, Ratepay business applies as usual. We remain invisible as a brand and only appear in the Terms & Conditions and data protection regulations. The perfect customer experience is very important to us. With seamless integration, no pop-ups, no being forwarded, and no additional customer data inquiries. Flight guests continue to feel at home at Eurowings instead of suddenly having to deal with an unknown provider. Using multi-dimensional buyer scoring, we check all Eurowings customers according to identity, creditworthiness and internal criteria such as payment history, and integrate it seamlessly into the ticket purchase. Furthermore, we send invoices, payment reminders and overdue notices and provide our own customer service team for Eurowings customers. We also organize collections and regular reporting. My Ratepay features its own reporting tool for shoppers.

In short: Fully in line with our motto of dedication, we adapted completely to the needs of Eurowings and not the other way around.

Result

By integrating Open invoice, Eurowings expanded the company’s market potential, and now offers travelers Germany’s preferred method of payment. As a result, the fruitful connection between Eurowings and Ratepay was awarded the Best E-Payment Integration Award at the Best in E-Commerce competition.

Thanks to our solutions, Eurowings customers can now pay how they like. Easy and fast with one-click checkout, without being forwarded or having to enter any additional information. Flights don’t have to be pre-financed, the invoice amount only has to be paid by the payment deadline after booking. This opened a whole new group of customers for Eurowings. On average, shopping cart content is now 50 % higher than other payment methods thanks to the additional financial flexibility of Open invoice. In the big picture this means one thing: More sales.

What can we do for you? We are happy to advise you.